Developing the restaurant business concept

 

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Before you start creating the restaurant business idea you have to analyse the market. There is demand for only five types of food: buffet, seafood, French, Italian and local. By doing internal and external analysis (for example SWOT Analysis) you decide which type of food you want to offer. Before you can move on you have to pass a quiz and proove that you have the knowledge that is needed to continue.

Please find the quiz here http://www.virbusgame.eu/quiz/p2round1.php

Then you can start to plan your business and write a business plan.

The Business Planning tool provides you with statistics and market data which give insight to the general structure of supply and demand.

Basic information about the market is available for you for free. In order to get additional information, which give you some hint about customers' food preferences, you can buy the latest restaurant business news.

Now please open the Business planning tool for phase2 Excel Planning Tool and go to the worksheet "restaurant market data". Then follow the instructions in the worksheet.

The outcome of the first round is the restaurant business concept.


Image:0253.poyta2.jpg

back to overview

Introduction to the situation

Defining the Corporate Strategy